Step-by-step Guides, Stress free
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NCC Meta Lead Generation Campaign – Testing & Zapier Support
Categories: UncategorizedPurpose NCC runs Meta lead-generation campaigns using Meta Instant Forms. KZ provides: Basic flow:Meta Ad → Meta Instant Form → Zapier → NCC Ghost Form Ad Review Testing NCC will usually provide a tracker that’s been used many times. The column headings will be self explanitory. The process: Every case provided by NCC should be…
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How to write a guest blog post
Categories: UncategorizedGuest blog posts are different from regular KZ blog posts. A regular KZ blog post lives on our own website. A guest blog post lives on someone else’s website, which means we need to be more strategic before we write. The goal is not just to “write an article.” The goal is to write something…
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Setting Up GitHub main and plugins repos on cPanel
This tutorial is to guide you how to setup SSH keys, configure them and clone the main/plugin repos for our WordPress sites. Prerequisites Step 1 – Create SSH keypair for the main repo You may enter this process by different means: Note: If you are in Situation B skip to step 2. Login to the…
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How Hub: Proper Form Conversion Tracking with Formidable, GTM, and GA4
Categories: SEOPurpose This process explains how to track form conversions properly on websites that use Formidable Forms, Google Tag Manager, and GA4. The goal is to track real form completions, not just button clicks. A person can click “Submit” without actually submitting the form. They may miss a required field, fail validation, or get blocked by…
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How to Write Service Offering Email Copy
Categories: SEOPurpose Use this guide anytime KZ needs to write an email promoting a service offering, such as an SEO health check, analytics review, website support offer, AEO/GEO review, PromptThis implementation, roadmap review, or post-launch website check. This guide is about writing the email itself. It is not about list strategy, sending cadence, segmentation, tracking, or…
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Screaming Frog Roadmap Post-Production
Categories: SEOGoal Run a quick Screaming Frog scan, identify obvious website issues, and turn the useful findings into simple roadmap items. This is not a full SEO audit. The goal is to create clear working lists for fixes, not a big report. Step 1: Run the Screaming Frog Scan Open Screaming Frog and crawl the live…
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Utilization KPI
Categories: Project ManagementUtilization is typically a “key performance indicator” for agencies (and other service type businesses) as “billable utilization” is how we are largely paid. We post weekly to the KZ General channel Caution: KPIs are great for understanding what’s happening in a business. AND, over-emphasis on numbers without meaning can skew decision making, especially in the…
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Spoofing IP’s for websites (mac os)
Using /etc/hosts on macOS to Point a Domain to a Staging Server When previewing a website on a migration server before the domain goes live, you can override DNS locally using the /etc/hosts file. Why This Is Needed Some domains resolve to both: If you only override IPv4 like this: Firefox and Safari may still…
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YouTube Title Guide
Categories: UncategorizedA title is not just a label. It is one of the main things selling the click. A strong title makes someone feel something fast, creates curiosity, and gives the viewer a reason to stop scrolling. Both transcripts frame titles as a major performance lever, not an afterthought. 1. Core rule: titles should trigger a…
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YouTube Thumbnail Guide
Categories: UncategorizedA good thumbnail is not just decoration. It is packaging. It drives the click, and the click determines whether the video gets a chance at all. Both transcripts stress that thumbnail success is driven first by psychology, then by clarity, then by design execution. 1. Core rule: make the click feel necessary The best thumbnails…