Purpose This process explains how to track form conversions properly on websites that use Formidable Forms, Google Tag Manager, and GA4. The goal is to track real form completions, not just button clicks. A person can click “Submit” without actually submitting the form. They may miss a required field, fail validation, or get blocked by…

Purpose Use this guide anytime KZ needs to write an email promoting a service offering, such as an SEO health check, analytics review, website support offer, AEO/GEO review, PromptThis implementation, roadmap review, or post-launch website check. This guide is about writing the email itself. It is not about list strategy, sending cadence, segmentation, tracking, or…

Goal Run a quick Screaming Frog scan, identify obvious website issues, and turn the useful findings into simple roadmap items. This is not a full SEO audit. The goal is to create clear working lists for fixes, not a big report. Step 1: Run the Screaming Frog Scan Open Screaming Frog and crawl the live…

Not every blog post succeeds for the same reason. At Kobayashi + Zeitguys, blog content is part of a larger ecosystem designed to: • Earn search visibility• Build topical authority• Support AI discoverability• Drive meaningful business outcomes This guide walks you through the exact workflow we use when writing blog content. If you want an…

Introduction template (fast, non-fluffy) Use this structure of introduction guidance: hook + transition into what the post covers.  CMS-ready intro pattern: Table of contents This can be added after you’re finished. Just anchored links to the different sections of your blog. Body structure: make it easy to skim Explicitly emphasizes subheadings and skimmability. Skimmability rules:…

The best blog posts you can write will be something YOU specifically know a lot about. Being too technical is not bad, being technical is great. We want to build our authority and to do that we need to prove our talents. The Topic Bank rule Start here with the Topic Bank (this topic bank…