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  • NCC Meta Lead Generation Campaign – Testing & Zapier Support

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    Purpose NCC runs Meta lead-generation campaigns using Meta Instant Forms. KZ provides: Basic flow:Meta Ad → Meta Instant Form → Zapier → NCC Ghost Form Ad Review Testing NCC will usually provide a tracker that’s been used many times. The column headings will be self explanitory. The process: Every case provided by NCC should be…

  • How to write a guest blog post

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    Guest blog posts are different from regular KZ blog posts. A regular KZ blog post lives on our own website. A guest blog post lives on someone else’s website, which means we need to be more strategic before we write. The goal is not just to “write an article.” The goal is to write something…

  • Setting Up GitHub main and plugins repos on cPanel

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    This tutorial is to guide you how to setup SSH keys, configure them and clone the main/plugin repos for our WordPress sites. Prerequisites Step 1 – Create SSH keypair for the main repo You may enter this process by different means: Note: If you are in Situation B skip to step 2. Login to the…

  • YouTube Title Guide

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    A title is not just a label. It is one of the main things selling the click. A strong title makes someone feel something fast, creates curiosity, and gives the viewer a reason to stop scrolling. Both transcripts frame titles as a major performance lever, not an afterthought. 1. Core rule: titles should trigger a…

  • YouTube Thumbnail Guide

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    A good thumbnail is not just decoration. It is packaging. It drives the click, and the click determines whether the video gets a chance at all. Both transcripts stress that thumbnail success is driven first by psychology, then by clarity, then by design execution. 1. Core rule: make the click feel necessary The best thumbnails…

  • How to write a blog post title

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    Neil Patel emphasizes starting with the title, using proven headline patterns (“How to…”, list posts). KZ headline guidelines Headline formulas that work for agency topics

  • Blog 3: final SEO and publish

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    Modern search visibility is the result of content quality plus on-page fundamentals. Google explicitly provides best practices for title links, snippets (meta descriptions), URLs, crawlable links, and image alt text.  Title links (title tag + on-page title) Google explains it uses multiple sources to generate title links and recommends making the main title clear and…

  • How to do a full site SCHEMA Audit

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    1. Crawl the Site With Screaming Frog (Schema Mode) Settings to Enable Before Crawling In Screaming Frog → Configuration → Spider… enable: Under the “Extraction” tab: Under “Rendering” If pages rely on JS for schema output: Under “Crawl” Important: On the main crawl screen: 2. Export Structured Data Report Once the crawl finishes: Top Navigation…

  • Accessibility Review

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    This guide outlines the step-by-step process for creating a comprehensive accessibility report for any website using free accessibility audit tools and collaborative review. Free Accessibility Audit Tools Primary Tools Secondary Tools Process Run Accessibility Audits Extract Key Data Example:This prompt is specific in the context of GitHub copilot using VS Code. And that the current…

  • Performace Review

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    This guide outlines the step-by-step process for creating a comprehensive performance report for any website using PageSpeed Insights and collaborative review. Process Run PageSpeed Insights Extract Key Data Example: This prompt is specific in the context of GitHub copilot using VS Code. And that the current directory contains performance-review-instructions.md. Summarize Core Web Vitals List only…