Step-by-step Guides, Stress free
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How to write a blog post title
Categories: UncategorizedNeil Patel emphasizes starting with the title, using proven headline patterns (“How to…”, list posts). KZ headline guidelines Headline formulas that work for agency topics
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How to Create a High-Performing Blog Post at KZ
Categories: SEONot every blog post succeeds for the same reason. At Kobayashi + Zeitguys, blog content is part of a larger ecosystem designed to: • Earn search visibility• Build topical authority• Support AI discoverability• Drive meaningful business outcomes This guide walks you through the exact workflow we use when writing blog content. If you want an…
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Blog 2: Writing system, intros, bodies, and conclusions
Categories: SEOIntroduction template (fast, non-fluffy) Use this structure of introduction guidance: hook + transition into what the post covers. CMS-ready intro pattern: Table of contents This can be added after you’re finished. Just anchored links to the different sections of your blog. Body structure: make it easy to skim Explicitly emphasizes subheadings and skimmability. Skimmability rules:…
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Blog 1: Topic selection using the Topic Bank and minimal keyword research
Categories: SEOThe best blog posts you can write will be something YOU specifically know a lot about. Being too technical is not bad, being technical is great. We want to build our authority and to do that we need to prove our talents. The Topic Bank rule Start here with the Topic Bank (this topic bank…
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Blog 3: final SEO and publish
Modern search visibility is the result of content quality plus on-page fundamentals. Google explicitly provides best practices for title links, snippets (meta descriptions), URLs, crawlable links, and image alt text. Title links (title tag + on-page title) Google explains it uses multiple sources to generate title links and recommends making the main title clear and…
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How to do a full site SCHEMA Audit
1. Crawl the Site With Screaming Frog (Schema Mode) Settings to Enable Before Crawling In Screaming Frog → Configuration → Spider… enable: Under the “Extraction” tab: Under “Rendering” If pages rely on JS for schema output: Under “Crawl” Important: On the main crawl screen: 2. Export Structured Data Report Once the crawl finishes: Top Navigation…
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Changing the Default Git branch in Github
When working with Git, it’s sometimes necessary to change the default branch — especially if you want pull requests to target a branch other than main or master by default. This can also be important when migrating repositories from Bitbucket to GitHub, as GitHub may incorrectly set the default branch (often choosing the first one…
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Local Development Environment Setup
Categories: Hosting1. Initial Setup This guide will walk you through setting up your local development environment for working on KZ client sites. By the end of this guide, you will have a fully functional local WordPress site that mirrors our staging environment. 2. Required Software Installation Before starting, install the following applications. 2.1 Local by Flywheel…
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Bitbucket to GitHub Repository Migration Guide
This guide explains how to migrate a Git repository from Bitbucket to GitHub using the command line. It preserves all branches, tags, and full commit history. 1) Prerequisites 2) Clone the Bitbucket repository In a local directory (outside of your local environment like Local by Flywheel) you will clone the BitBucket repository. NOTE: this isn’t…