Introduction template (fast, non-fluffy)

Use this structure of introduction guidance: hook + transition into what the post covers. 

CMS-ready intro pattern:

• Hook: one bold sentence about the problem.
• Stakes: what it costs (traffic, leads, time, risk).
• Promise: what they’ll be able to do after reading.
• Preview: one sentence listing what you’ll cover.

Table of contents

This can be added after you’re finished. Just anchored links to the different sections of your blog.

Body structure: make it easy to skim

Explicitly emphasizes subheadings and skimmability.

Skimmability rules:

• H2 every major section
• Short paragraphs
• Bullets for lists
• Concrete examples and screenshots where they clarify

Important things to add to your blog

External links (credibility)

We recommend linking out to other credible sources to increase perceived credibility and to support claims. 

KZ internal link rules (this may be hard atm since we do not have too many relevant pages)

• 2–5 internal links in the body (not 20)
• at least 1 link to a relevant service page
• anchors that describe the destination (“WordPress security checklist,” not “click here”) 

PromptThis: Find a way to add PromptThis somewhere in the blog.

Outline method (SERP-driven + KZ experience)

Ahrefs recommends outlining by:

• understanding what searchers want (intent), then
• covering the expected subtopics, and
• adding uniqueness (examples, original perspective, proof). 

Outline example (technical/PM-friendly): “Redesign Without Losing SEO”

• What can break during a redesign (quick list)
• Pre‑migration checklist (crawl, redirect plan, tracking plan)
• Design + IA changes that impact SEO
• Launch-day checklist (indexing, redirects, canonicals)
• Post-launch monitoring (first 7 days)
• FAQ (People Also Ask style questions)

Conclusion template (summary + next step)

We recommend concluding with a summary and an engagement prompt; for an agency, add a clear CTA to a service page or resource. 

There should also always be at least 3 FAQs added to the end. These help with A.I discoverability.